40 - 40
Experience Windsor
in 40 Ways
Exclusively from June 19th-July 31st
Discover local businesses, enjoy exclusive discounts, and win prizes while exploring Windsor.
For the best experience, please use Chrome, Firefox or Safari.
Brought to You By
Windsor Detroit Borderlink Limited (Windsor-Detroit Tunnel) & MBA students from the University of Windsor.
Ready to Explore?
Check out our participating businesses!
Our Tourism Partner

Tourism Windsor Essex (TWEPI) – Your Guide to Windsor Essex
Want to make the most of your time here? Head to www.visitwindsoressex.com/us for additional curated travel ideas, weekend plans, events, and experiences.

















































































How It Works
VIEW
Use the digital passport to check participating businesses in Windsor, incentives they are offering, hours of operation, and location.
MAP
Map the itinerary of your visit by choosing tailored routes and using the interactive map to calculate your route and ETA.
VISIT
Visit a participating business. After your service or purchase, present your account to staff to access the exclusive deal.
SCAN
Scan the unique QR code provided by the business to log your visit.
EARN
The more visits you log, and the more tours you complete, the more entries you earn into our prize draws!
The Story of 40-40: Meet the Team!
Windsor Detroit Borderlink Limited
Windsor Detroit Borderlink Limited (WDBL) is the operating arm of the Windsor-Detroit Tunnel Corporation, which manages the Windsor-Detroit Tunnel, the underwater tunnel that connects Windsor, Ontario, Canada and Detroit, Michigan, USA. WDBL manages the Canadian side of the tunnel, including the Canadian Tunnel Plaza and the maintenance of the tunnel tube.
The Windsor-Detroit Tunnel is the only international tunnel dedicated for automotive transportation acting as a crucial link between cross-border connection, facilitating fast, safe, transportation through Canada and the United States. It serves as a gateway for regional economic, social, and cultural exchange since it’s inception in 1930.

About Us
We’re Team Tunnel, a group of MBA (Master of Business Administration) students from the Odette School of Business at the University of Windsor working with Windsor-Detroit Borderlink Limited (WDBL) to reimagine cross-border travel.
Border City Born, we’re all about good food, cool shops, local gems, and finding new ways to connect Windsor and Detroit! This campaign is our way of shining a spotlight on Windsor, while giving you a little extra incentive to get out and explore!
Grab your friends, #Takethetunnel and let’s make some memories together!